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With GfK's Consumer Trends solutions, you can develop the right marketing, brand, product, shopper, and go-to-market strategies to reach the right consumers and shoppers to drive sales volume, brand premium, or both. Identify and get to know your target group and their evolving needs, concerns, and expectations
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The GfK consumer online panel goes beyond demographics to pinpoint hard-to-find consumers, Influential Americans®, and LifeMatrix segments.. These trusted market multipliers, Influential Americans®, amplify your messages in an environment when consumers are opting out of traditional forms of advertising. Understanding and engaging them can.
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Market Research Helping you shape your business strategies with a 360-degree view of your shoppers. Follow. Consumer Panel Services GfK | 1,692 followers on LinkedIn. Helping you shape your.
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After a record-breaking 2021, GfK expects a slight decline in sales over 2022 The global market for small and large household appliances recorded a moderate first half of 2022. Small appliance sales dropped 6 percent from January to June 2022 and large appliances dropped 2 percent.
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GfK's Optics Panels aggregate and extrapolate Point-of-Sale (POS) and Contact Lens Fitting data to provide a comprehensive view of the market in 25 countries globally. Data is drawn from independent, chain and e-commerce optics retailers. GfK allows manufacturers and retailers to answer critical business questions:
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Black Friday 2023 Briefing Watch our on-demand webinar to get access to GfK data and expert analysis on global Black Friday 2023 sales performance across key markets. Watch the webinar GfK booklet: Sales territory planning Field sales is changing - keep up with our territory planning booklet
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Chicago, USA, Geneva, Switzerland, and Nuremberg, Germany - July 11, 2023 - NielsenIQ (NIQ) and GfK SE (GfK) today announced the successful completion of their strategic combination, culminating in forming the world's leading consumer intelligence company. This transaction combines two industry leaders, consolidating their strengths and complementary capabilities to provide clients with.
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GfK provides data in a variety of formats - from self-serve dashboards and reports to custom consulting and workshops - to answer consumer questions at an unprecedented scale by combining point of sale data with surveys from millions of recent buyers, as well as feedback from online consumer reviews, as well as consulting services.
GfK find one quarter of TV viewers want to buy products advertised on their first screen via a
July 6 (Reuters) - British polling company YouGov (YOU.L) on Thursday announced the acquisition of the consumer panel business of German market research firm GfK SE for 315 million euros.
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CHICAGO & GENEVA & NUREMBERG, Germany, July 11, 2023 -- ( BUSINESS WIRE )--NielsenIQ (NIQ) and GfK SE (GfK) today announced the successful completion of their strategic combination, culminating.
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GfK (originally GfK-Nürnberg Gesellschaft für Konsumforschung e.V., 'Nuremberg Society for Consumer Research') is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany . History
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BRUSSELS, May 5 (Reuters) - Advent-owned NielsenIQ and GfK are prepared to sell the German market research firm's consumer panel business to secure EU antitrust regulators' concerns over.
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GfK OOH Panel: Trends and data on consumers' away-from-home consumption OOH Panel allows you to monitor consumer food consumption data & FMCG trends. Get product insights & learn how to grow your business with us. OOH Panel allows you to monitor consumer food consumption data & FMCG trends.
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Solutions can be tailored to your specific needs, from ready-to-use shopper profiles to data feeds to out-of-the-box consulting and workshops. CPS GfK triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized.
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Home GfK consumer panel inflation solutions Solutions to meet the inflation related demands on your business We know that the current uncertainty and instability across Europe is causing retailers and manufacturers across FMCG to look for solutions that help make sense of the constant change.
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More information on the divestment of GfK Consumer Panel can be found in this press release. Forecast trends. Drive innovation. Stay a step ahead in a market where consumer actions are ever-evolving.